
Copic Marker - #CopicColors
Copic Marker users love the three marker challenge. Identifying this from close monitoring of social channels, we decided to take what users already loved doing and created it into an official challenge from the brand they know and love.
Elements of the challenge included a teaser to guess each month’s colors the day before the reveal, a reveal campaign on the first of the month, special packaging to promote e-commerce, and art shared from 10+ hand-selected artists who received markers ahead of time to help keep the inspiration alive. As the challenge grew, we also pointed people to the website to promote e-commerce through marker packs, product promotions, and artist highlight blogs.
Here’s what March 2018’s month of Instagram posts looked like on @copicmarker before it changed hands. At the time, @copicmarker had 450k followers. Each post received an average of 10k likes, 30 comments, and achieved a 5-7% engagement rate. These posts can now be found at @universeofmarkers.

Teaser Art Post
It's almost time for new #CopicColors of the month! Our very own @mattbrun created this piece using only March's three colors. Can you guess what they are?⠀
One Copic fan who guesses correctly will win a set of March's #CopicColors. Check back tomorrow for the big reveal, to see if you won, and to see Matt's full artwork.⠀
Must be 18 or older and live in the USA or Canada to win.

Reveal Post (Photo: Me)
Announcing March's #CopicColors! We're getting mythical in March. Use G17, YG17, and YG23 and share your masterpiece with #CopicColors.⠀
Get the brand new, web-exclusive March #CopicColors 3-Pack while supplies last. Or, purchase them as individual Sketch or Ciao markers, or Various Ink refills. Shop the link in bio.⠀
Last slide artwork by @mattbrun. Stay inspired. Keep inspiring.

Product Push (Photo: Me)
Did you see March's #CopicColors are now available in a limited edition 3-Pack of Sketch Markers? You'll only find them online at copicmarker.com, and once they're gone, they're gone forever - so get yours today! Shop the link in our profile.

Art: @levitzo
Whether using 20 markers or just 3, @levitzo tends to approach every piece the same way: by aiming for 5 values in his piece. This includes both the black linework and the white of the page. When creating this piece for March's #CopicColors, he added, "Simple color schemes can make your work stronger, and also let you compensate for a relatively small collection of markers!"⠀
Learn more about this month's #CopicColors at the link in bio.

Art: @theimaginativeillustrator
We're already seeing some fantastic March #CopicColors art, like this comic strip from @theimaginativeillustrator. What do you think of this four-paneled journey of 'self-discovery'?⠀
Show us your #CopicColors art using only G17, YG17, & YG23 (plus black & white ink and colorless blender, if you desire!). Learn more about #CopicColors at the link in profile.⠀

Art: @munoa13
@munoa13 has loved dinosaurs ever since he saw the first Jurassic Park movie as a kid. He found this month's #CopicColors to be the perfect excuse to draw one. ⠀
On his technique, he says, "It's pretty simple. First, I get a rough base sketch laid out. Then, working from light to dark I begin to layer up the drawing. When the marker hasn't completely dried yet, I go over it multiple times. You have to be fast but it really aides in the layering/blending process and helps to build your values when working with a limited color palette. ⠀
Another thing to note is that I like to keep my marker strokes going around the forms. This helps to better help define the shapes of what ever I'm working on. After my markers are all laid in I grab a black ballpoint and white gel pen to draw in the final details and, boom, I'm done."

Art: @tilaassgari
@tilaassgari is an interdisciplinary artist, working with two-dimensional materials and three-dimensional form. She loves that alcohol inks lend such beautiful, unique reactions and textures on a large range of materials. Instead of the markers themselves, Tila's preferred method is directly using Copic Various Ink Refill bottles for her art.⠀
For this month's #CopicColors, she wanted to see how the effects produced by same inks transform based on the surface. Here are a few of her creations. First, a 9" x 9" lightbox inked on Duralar film using all three colors of the month. Next, three paintings on mineral paper, each featuring one of this month's colors. Finally, coasters made by directly inking previously glazed white tiles. The inks are sealed with varnish before being sealed with resin.

Product & Color Feature (Photo: Me)
Do you want to know what one of the best things about March #CopicColors is? All three colors are available in Sketch, Ciao, Classic, and, of course, Various Ink refills. Get your G17 - Forest Green - in your preferred style now. Shop the link in bio.

Art: @tressabowling
More and more, @tressabowling has been challenging herself to create pieces with just one color pallet. When she first saw March's #CopicColors, she knew she wanted to do something a bit creepy and organic, so she decided it was the perfect opportunity to draw Swamp Thing.

Education Feature: Color System
New to Copics? Or just need a refresher? Learn how to get the most from your Copic marker collection! Follow along on our blog as we break down the letters and numbers that make up the Copic color chart. Link in profile.
#copiccolors #copic #copics #copicmarker #copicmarkers

Product Feature (Photo: Me)
Good news for all you Copic Classic users: All three of March's #CopicColors are available in Classic!
What's the difference between Classic and other Copics? Classic markers have a square body with a chisel nib on one end and a fine nib on the other, and are available in 214 colors. They have the same great Copic ink, and are refillable, just like all Copic markers.
Get your March #CopicColors at the link in bio.

Art: @sandyallnock
@sandyallnock loves having parameters for her art since a limited selection of colors gets her thinking. When presented with this month's #CopicColors, she was posed with troubleshooting the cross of color families and the lack of really light and really dark tones. Her solution? Copic airbrush! She finds the soft spray of color always provides a "tint" of any color, and helped adjust the entire piece lighter. What do you think of the finished result?

Education Post: Refillable (Photo by Jacob Pace)
Did you know that all Copic markers are refillable? Don't toss that marker once it runs dry - just grab a Various Ink refill bottle of the color you need and you're good to go. Learn how to refill your marker at the link in profile.
#copic #copicmarker #copicmarkers #copiccolors

Art: @dedalx
How fantastic is this emerald ring by @dedalx featuring March #CopicColors, G17, YG17, & YG23?
What have you been creating with this month's colors? Learn more at copicmarker.com. Link in bio.

Product/Color Feature (Photo: Me)
YG17 has the same saturation level and brightness as G17 which allows for incredibly seamless blends between these two March #CopicColors.
Get your YG17 in your favorite Copic model at the link in bio.
#copic #copicmarkers #copicmarker #copics

Artist Blog Round-Up
Have you been enjoying this month's #CopicColors art? See all of this month's featured artists on our blog. Link in profile.
What have you been creating with G17, YG17, & YG23? Share your art and tag #CopicColors.

Art: @wrenchbone
Vjeko Miloradovic (@wrenchbone) prefers sketching on toned gray paper because it gives the opportunity to play with white pencil and bring life and dimension into drawings, like with this frog created for March #CopicColors.
What is your preferred canvas for Copic Markers?

E-commerce Push (Photo: Me)
Surprise! We've restocked March's web exclusive, limited edition #CopicColors 3-Pack! This is your last chance - get yours while supplies last. Shop the link in bio.

Art: @chihirohowe
Happy St. Patrick's Day! How fun is this artwork by @chihirohowe which uses only G17, YG17, & YG23?
Do you have your March #CopicColors yet? Get them at the link in profile.

Product Post (Photo: Me)
Are your #CopicColors markers running dry? Get your refills for G17, YG17, & YG23 now. Link in bio.
Not sure how to refill your marker? Check out our blog on copicmarker.com or visit the link in bio.

Art: @emilywarrenart
@emilywarrenart was inspired to create her piece based off of March's #CopicColors. She knew she wanted to do something with a lot of greenery, and she had a blast filling her paper full of all these little plants and succulents.
#copicmarker #copicmarkers #copic #copicart

Art: @jijidraws
@jijidraws adores limited palettes and found March's #CopicColors to be a match made in heaven. She said, "They have a great value hierarchy that lends itself well to creating something cohesive and legible." She found her inspiration in her favorite season, the upcoming spring!

Product/Color Feature (Photo: Me)
YG23 - New Leaf - is just slightly more saturated than YG17 and a bit lighter, making it an excellent companion to our other two March #CopicColors, and is available in Sketch, Ciao, Classic, and Various Ink refills. Get yours at the link in bio.

Instagram Story FYI
Our weekly #CopicColors staff picks are now up on our stories! Check 'em out.
What have you been creating with G17, YG17, & YG23? Show us by tagging your art with #CopicColors. Learn more at the link in bio.

Art: @alexkipnis
We just couldn't resist these cacti from @alexkipnis.
What have you been creating with #CopicColors G17, YG17, & YG23?

Artist Feature Interview on the Blog
You may recognize this frog from @wrenchbone's March #CopicColors piece earlier this month, and we are thrilled to share with you his featured artist interview! What led him to product design and why does he find it so important to sketch everyday objects? Discover all this and more on our blog. Link in bio.
