Ninkasi Brewing is an IPA Powerhouse. The 38th largest independent craft brewery by volume (Brewers Association, 2020) out of about 20,000, we know our IPAs. It’s almost like #NationalIPADay was meant for us.
We wanted to engage in meaningful conversations with our digital community on this day. I grouped our beers to share fun tidbits about each group and to pose a question to prompt conversation.
The results? We received 5 to 65 comments per post far surpassed our average engagement. Plus, we received over 850 entries simply to win a merch pack worth $250, just for voting on your favorite Ninkasi IPA.