Our 2022 brand refresh aimed to reconnect our consumers with authentic Pacific Northwest experiences. The result was brand identity which informed design by our Art Director, Denise Lutz.
To celebrate this launch, who better to partner with than celebrated outdoor brand REI? I set up a brand collaboration with them on a camp kitchen giveaway for our in-store POS. The results were case displays and stacks in stores throughout the Pacific Northwest.
On the digital side, we’re in the progress of creating outdoor content to add value to our consumers. We’re filming videos of some our team members’ favorite camp kitchen meals. While full results are in progress since the campaign is live, the goals are 10,000 entries and data with which to retarget product ads.